Meet our founder, Emma, a mother of 3 – including a curious toddler and two adorable newborn twins. Originally from the UK, Emma moved to the US to start a new chapter for her family.

‘As a new mom, I was constantly looking for products that were non-toxic, not just for my home but for my babies. I quickly realized that many of the cleaning products I was using contained harsh chemicals that could be harmful. I was worried about the residue left behind, especially with my son crawling around and putting everything in his mouth and now my twins’

Her concern for her children’s safety, led Emma to ask a simple question ‘why aren’t there more cleaning products in the US made with non-toxic ingredients, designed for parents like me?’ and that’s when she had the idea.

‘Mainly we were looking for a solution for our own child. I wanted products made from safe, non-toxic ingredients that really work, without compromising the health of our little ones. We had a non-toxic formula in mind based on what parents in Europe were using and found an excellent partner that had the regulatory approvals to produce the products. What started out as solving a problem for our own family has quickly expanded into a business due to demand from other parents, and we are so happy and excited to share this product with you.’

That’s how Emma created Littley – a range of cleaning sprays, made with gentle ingredients that are safe for babies, toddlers and for use during pregnancy. Each product is formed using hypochlorous acid which is a natural cleaning agent, also produced by our bodies to fight off infections and keep us healthy. It’s gentle enough for delicate skin but strong enough to clean areas that your little one might touch or put back into their mouth.